Privacy Policy

Online Privacy Notice

Effective Date: September 3, 2019

NightRider Jewelry respects your concerns about privacy. This Online Privacy Policy describes the types of personal information we collect at (the “Site”) and in our retail stores (“Stores”), how we use the information, who we share it with, and the choices available to users of our Site regarding our use of the information. We also describe the measures we take to protect the security of the information and how you can contact us about our privacy practices.


The types of personal information users of our Site and customers in Stores submit include:

  • Contact information (such as name, postal address, telephone number and email address)
  • Date of birth and anniversary date
  • Login credentials for the Site
  • Payment information (such as payment card details) and
  • Purchase and transaction information

Giving your personal information is voluntary. However, if you do not provide us with this information, we may not be able to provide you with our goods and services, fulfil your requests, or respond to your inquiries.


When you use our Site, we may collect certain information by automated means, using technologies such as cookies, web server logs, web beacons (including tags and pixels from third parties such as Facebook), and JavaScript.

Cookies are files that websites send to your computer or other Internet-connected device to uniquely identify your browser or to store information or settings on your device. Our Site may use cookies (such as HTTP cookies) and other types of local storage (such as browser-based or plugin-based local storage). Your browser may tell you how to be notified when you receive certain types of cookies and how to restrict or disable certain cookies. Please note, however, that without cookies you may not be able to use all of the features of our Site or other websites and online services.

In conjunction with gathering information through cookies, our web servers may log information such as your device type, operating system type, browser type, domain and other system settings, as well as the language your system uses and the country and time zone where your device is located. The web server logs also may record information such as the address of the web page that referred you to our Site and the IP address of the device you use to connect to the Internet. They also may log information about your interaction with the Site, such as which pages you visit. To control which web servers collect information by automated means, we may place tags on our web pages called “web beacons,” which are small files that link web pages to particular web servers and their cookies. We also may send instructions to your device using JavaScript or other computer languages to gather the sorts of information described above and other details about your interactions with the Site.

Our Site also uses third-party plug-ins for Instagram, Facebook, Pinterest, and Twitter. The providers of these plug-ins may collect your data using automated means when you interact with them. This information is collected directly by the providers of the features and is subject to the privacy policies or notices of these providers.

Google Analytics

We use Google Analytics to help us understand how our customers use the Site–you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights


We may use the information described above to:    

  • Provide products and services
  • Create and manage your account
  • Process your payment
  • Respond to your inquiries
  • Perform data analyses (including anonymizing and aggregation of personal information)
  • Operate, evaluate and improve our business (including developing new products and services
  • Enhancing and improving our products and services
  • Managing our communications
  • Analyzing our products and services (performing accounting, auditing and other internal functions)
  • To protect against, identify and prevent fraud and other unlawful activity, claims and other liabilities
  • To the extent permitted by applicable law and with your consent where required, send you catalogs and other promotional materials, and communicate with you about, and administer your participation in, special events, programs, offers, surveys and market research
  • Comply with and enforce applicable legal requirements, relevant industry standards and our policies

We also may use the information in other ways for which we provide specific notice at the time of collection.

To the extent permitted by applicable law and with your consent where required, we also use information collected through automated means for purposes such as (i) customizing our users’ visits to our Site, (ii) delivering content (including advertising) tailored to our users’ interests and the manner in which our users browse our Site, and (iii) managing our Site and other aspects of our business. To the extent permitted by applicable law, we also may use this information to provide you with ads about our products when you browse this and other websites.


You may see our ads on other websites based on your visits to the Site because we engage in retargeting. For example, if you view a particular product on the Site, you may see an ad for that product on a third-party website. Our retargeting activities are handled by service providers that anonymously track your activity on the Site and third-party sites (using automated means such as cookies). Accordingly, to the extent permitted by applicable law, we and our service providers may collect information about our visitors’ online activities over time and across third-party websites. To learn how to opt out of retargeting, click here

Our Site is not designed to respond to “do not track” requests from browsers.

INFORMATION WE SHARE does not and will not rent, sell, or share personal information about you with other people or non-affiliated companies except to provide products or services you’ve requested, when we have your permission, or under the following circumstances: We will share your Personal Information with third party partners to help us use your Personal Information, as described above.

We provide the information to trusted partners who work on behalf of under confidentiality agreements. These companies may use your personal information to help us communicate with you, such as via email. However, these companies do not have any independent right to share this information and are bound by the same privacy rules and certified compliant.

In addition, we may disclose information about you (i) if we are required to do so by law or legal process, (ii) to law enforcement authorities or other government entities, and (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual fraudulent or illegal activity. We also reserve the right to transfer personal information we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a reorganization, dissolution or liquidation).


To the extent required by applicable law, California residents may ask us to provide them with (i) a list of certain categories of personal information that we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year, and (ii) the identity of those third parties. To make this request, California residents may contact us as specified in the How to Contact Us section below.


We offer you certain choices in connection with the personal information we collect from you. To update your preferences, ask us to remove your information from our mailing lists or submit a request, please contact us as indicated in the How To Contact Us section of this Online Privacy Notice. To the extent provided by the law of your jurisdiction, you may request access to the personal information we maintain about you or request that we correct, amend, delete or block the information by contacting us as indicated below. Where provided by law, you may withdraw any consent you previously provided to us or object at any time on legitimate grounds to the processing of your personal information, and we will apply your preferences going forward. This will not affect the lawfulness of our use of your information based on your consent before its withdrawal.


We may transfer the personal information we collect about you through the Site to countries other than the country in which the information originally was collected, including to the United States. Those countries may not have the same data protection laws as the country in which you initially provided the information. When we transfer your information to other countries, we will protect that information as described in this Online Privacy Notice.


We maintain administrative, technical and physical safeguards designed to protect the personal information you provide on the Site against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.


Our Site may provide links to other websites for your convenience and information. These websites may operate independently from us. Linked sites may have their own privacy notices or policies, which we strongly suggest you review. To the extent any linked websites are not owned or controlled by us, we are not responsible for the websites’ content, any use of the websites, or the privacy practices of the websites.


This Online Privacy Notice may be updated periodically to reflect changes in our personal information practices, indicate at the top of the notice when it was most recently updated, and/or take any further action required by law.


Our Site is designed for a general audience and is not directed to children. We do not knowingly collect or solicit personal information from children under the age of 13 (or other relevant age, as applicable, pursuant to relevant law) through our websites and apps. If we become aware that we have collected personal information from a child under such age, we will promptly delete the information from our records. If you believe that a child under such age may have provided us with personal information, please contact us as specified below.


If you are a resident of the European Union (EU), the following EU-specific provisions apply to our processing of your personal information (i.e., personal data within the meaning of the General Data Protection Regulation (GDPR)) in lieu of the relevant sections of the Online Privacy Notice:

  • We will collect the following categories of personal information through the Site:  contact information you have provided us; date of birth or anniversary date, your login credentials (if you have registered with us); personal information found in content you provide; and traffic data via automated means of processing (such as cookies).
  • We will process the information described above to provide products and services; create and manage your account; send you catalogs and other promotional materials; communicate with you about, and administer your participation in, special events, programs, offers, surveys and market research; respond to your inquiries; perform data analyses (including web analytics);  operate, evaluate and improve our business (including developing new products and services; enhancing and improving our products and services; and performing accounting, auditing and other internal functions); protect against, identify and prevent fraud and other unlawful activity, claims and other liabilities; comply with and enforce applicable legal requirements, relevant industry standards and our policies; customize your visits to the Site; and deliver content (including advertising) tailored to your interests.
  • We use the information listed above in accordance with our legitimate business interests, in the interests of performing a contract with you, to comply with applicable legal obligations or with your consent to the processing (where required), which you may withdraw at any time.
  • We may transfer the personal information we collect about you through the Site to countries outside of the EU that may not have the same data protection laws as the country in which you initially provided the information. When we transfer your information to other countries, we will safeguard that information as described in this Online Privacy Notice.
  • We retain your personal information as long as needed for the purposes for which we obtained it, which generally means for the duration of our relationship or as long as you keep your account open with us, plus a reasonable period to take into account the applicable statute of limitation period or to comply with mandatory applicable law.
  • Only authorized personnel of NightRider Jewelry, its affiliates and our service providers will have access to your personal information.
  • We will not share your personal information with any third parties (such as database providers) for those third parties to market their products or services to you without your consent.
  • Some of our staff members (including our IT and marketing personnel) and our service providers are located in the United States. They will have access to your information for global customer relationship management purposes or to perform services for the company.
  • We require our service providers to process personal information only in accordance with our instructions and to ensure the security of the information.
  • In accordance with the GDPR, you have the right to access your personal information, to have your information rectified or deleted, and to restrict or object to the processing of your personal information. You also have the right to receive, in a structured, commonly used and machine-readable format, the personal information that you have provided to us about you, with your consent or based on a contract to which you are party. You have the right to have this information transmitted to another company, where it is technically feasible. You also may lodge a complaint with a data protection authority if you are not satisfied with our responses.
  • To exercise your rights, please contact us by email at or write to us at:

Customer Care
NightRider Jewelry
426 N. Austin Drive
Chandler, AZ 85226


We use the following categories of cookies on our Site:

  • Essential Cookies
    These cookies are essential to use and navigate our Site. Essential cookies help us collect information, such as your session ID and other server information, that enables us to authenticate users.
  • Functionality Cookies
    These cookies collect information about your choices or remember your preferences so we can show you relevant content. They allow us to identify your location and remember your language during a browsing session.
  • Analytics Cookies
    We use analytics cookies to collect information on how users navigate and use our Site, such as the pages they view, how long they stay on a page and whether the page is displayed correctly or whether errors occur. Some of these cookies are provided by third-party analytics providers, including Google Analytics. For more information about these third-party providers’ cookies, please click on the links below.

If you don’t want to allow cookies at all, or only want to allow use of certain cookies, please refer to your browser settings. You can use your browser settings to withdraw your consent to our use of cookies at any time and delete cookies that have already been set. Your browser help menu or the website contains comprehensive information about the process of opting out on different browsers. Please note, however, that without cookies you may not be able to use all Site features, or other websites and online services.

For convenience, we have provided links below to the cookie management instructions for popular web browsers:

If you would like to opt out of third-party cookies relating to interest based advertising, please go to or Note that opting out does not mean you will no longer receive online advertising. It does mean that the company or companies from which you opted out will no longer deliver ads tailored to your web preferences and usage patterns. Opting out of cookies and data collection from one browser, device or app will not necessarily opt you out of collection from all browsers, devices or apps.


If you have any questions or comments about this Online Privacy Notice, would like to exercise your rights, or you would like us to update information we have about you or your preferences, please contact Senior Manager of Customer Care by email at You also may write to:

Customer Care
NightRider Jewelry
426 N. Austin Drive
Chandler, AZ 85226