Privacy Policy

We collect a small amount of information to understand how visitors use our site and to measure the performance of our advertising. We do not sell your personal information. The tools we use are Google Analytics and the Meta (Facebook) Pixel, both delivered through Google Tag Manager. None of these tools run until you accept them in the cookie banner — you can accept analytics, marketing, or both, and you can change your mind at any time using the “Cookie preferences” link at the bottom of every page.

With your “Analytics” consent, we use Google Analytics (Google LLC) to understand how the site is used — which pages and products are viewed, how long visits last, and whether people find what they are looking for. We use this information in aggregate to improve the site, our collections, and our content. Google Analytics may set cookies on your device and collect information such as pages visited, approximate location (region-level), device and browser type. It is not used to identify you by name.

With your “Marketing” consent, we use the Meta Pixel (Meta Platforms, Inc.) to measure the results of our advertising on Facebook and Instagram — for example, whether an ad led to a visit to a product page. It also helps us show NightRider ads to people who may be interested in our jewelry. The Pixel may set cookies on your device and share information about your visit with Meta. If you decline marketing consent, the Pixel does not load and no information is shared with Meta.

Google Tag Manager is the delivery system for the tools above. It does not collect information itself; it loads Google Analytics or the Meta Pixel only when the matching consent category has been accepted.

When you arrive from an ad, the link may carry a Google or Meta ad click ID (such as gclid or fbclid) and campaign tags (utm_*). If you accept Marketing cookies, we keep these for your browsing session and pass them to our Shopify checkout so Google and Meta can measure which ads lead to purchases. Campaign tags are kept with Analytics or Marketing consent. If you decline or later withdraw, they are deleted and nothing is passed on.

When you first visit, nothing third-party loads until you make a choice in the cookie banner. “Analytics” turns on Google Analytics, and “Marketing” turns on the Meta Pixel and ad measurement. You can withdraw or change your choice at any time — open “Cookie preferences” in the footer of any page. Declining keeps the site fully functional; it only means we learn less about how the site is used.

You can also opt out of Google Analytics across the web with Google’s opt-out browser add-on, and adjust ad personalization in your Google or Meta account settings.

Questions about this policy or how your information is handled? Reach us through the contact page or at any of our store locations.