Cycle Source Visits NightRider
A while back, the guys from Cycle Source Magazine visited NightRider headquarters for a behind-the-scenes tour. They created this video to document their visit.
Click the thumbnail below to see article pages:
Flight of the Eagle
NightRider Covenant Watches
Adding their own Arizona-made .925 silver eagle dial to a watch from the Dutch moto-centric TW Steel, NightRider has created an aspirational Swiss-movement timepiece that captures the spirit of motorcycling surrounding its retail locations in Scottsdale and Sturgis.
The set of three watches in the NightRider Covenant Collection—each limited to a first-run production of 100—reflects the metallic aura of motorcycles in a soul stirring way. The Black edition taps stainless steel as the hardened material of choice, taking the NightRider name and turning it into a tangible good. For those who prefer a lighter, less ominous wrist decoration, the Steel version uses the same materials, sans the moonless coating. In between, we find the Titanium Gray version, which adds the prestige of a highly sought-after lustrous transition metal. For those who require additional exclusivity, NightRider is creating two limited editions of the watch—five with an eagle cast in 14K yellow gold, and another five tapping rose gold for the job at hand.
“We took the Canteen Style because the hook/crown cap construction is basically an American invention originating from World War II,” TW Steel Chief Design Officer Ton Cobelens explains. “We’ve now redesigned it, and it’s a style element which helps make the watch water-resistant. We, like NightRider, appreciate attention to detail and I think that appeals to the consumer looking to stand out from the crowd. I appreciate that their customers are people willing to go their own way, almost go against what’s considered mainstream.”
Each watch comes with a leather strap with a steel clasp, along with a sturdy storage case. Designed for the rigors of motorcycling and other dynamic activities, the NightRider Covenant Collection watches have a reinforced mineral crystal and water resistance to nearly 330 feet.
Patriot Day 9/11 Run
We had a great turnout for the Patriot Day 9/11 Run we hosted at NightRider headquarters with Team Red, White and Blue. Thanks to everyone who came out to support a great cause.